Apr 19, 2021
Kerwin is known for fast-growth business. He shares that he’s ADHD/dyslexic, which he attributes to his ability to think, see, and handle things differently. When he first went into business, he failed spectacularly several times. It took several failures to build up the humility to ask, and as he got more on his feet, he realized his “superpower” was to move very fast to keep his brain engaged. He forced himself to learn every aspect of business, whether he was naturally good or found it cognitively draining. When he started bringing people on, he was hiring more for attitude. Eventually, he realized the benefit of bringing in already knowledgeable employees and refining their knowledge rather than recycle his own.
As someone who didn’t grow up with the money, his success allowed him the funds to buy the material goods he thought would make him happy, only to find out they didn’t. This sent him on a journey inward to find his motivation. Kerwin discusses pursuing success out of money and passion and how each impacts the rate of success and happiness. Life is all about a balance of negative and positive to achieve neutrality in hindsight, so you never celebrate too much or become too consumed in what could go wrong later.
Kerwin shares how several near-death experiences influenced his mindset and how he is thankful for those experiences. Even though his days as an adrenaline junkie, Kerwin was chasing the feeling of not being afraid. After every near-miss, he found himself less afraid of living and what comes after. Then he had his son, and all those fears started creeping back in.
The business industry is massively growing but at times can feel very saturated. It’s easy to buy into the story that it’s already been done. Social media has turned the marketing environment massively, but many marketers are still stuck in more traditional mindsets, which does a huge disservice. People tend to develop preferences for things as they become more familiar with them. The flip side to this is people don’t like having products and brands directly thrown at them. They want to be engaged. Kerwin goes around this issue by centering himself around solving relevant problems.
The key to breaking through all this, Kerwin explains, is to get over ourselves and focus on what works. Marketing through video works and giving away your stuff for free does not mean people aren’t buying it. It’s a curse of knowledge where you think just because you know something you think isn’t important or it doesn’t have value to someone else. Providing a service, not just selling, will keep potential buyers engaged, and keeping your service consistent is integral. Kerwin also stresses that this isn’t something that grows overnight either. It can take years of accumulated experiences and self-awareness.
What You Will Learn:
Marina and Kerwin talk about what success means and how it relates to happiness. He speaks of how he bounced back from multiple failures in the beginning and what lessons he learned along the way. Lastly, Kerwin offers tips for staying relevant in the constantly shifting social media industry.
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